Anybody Can Be in Advertising...It Beats Working for a Living

SUMMARY: Advertising: The $100 billion misunderstanding by Stan Cotton is a 148-page collection of unconventional case histories and ads that contains no questionable claims, deception, tricks or quasi-elegant language; it demonstrates the difference between hype and the plain ol' truth. If you have guts, even no artistic talent, want a low overhead, and a few bucks to spare, here's how to get a piece of the $100 Billion local ad business part-time or full-time in 12 proven easy steps, $19.95 No Risk. Satisfaction guaranteed or your money back. How often do you see and hear an offer like this nowadays?

Boca Raton, FL July 13, 2004 -- You'll be amazed that over 90% of all advertising is local. And fortunately for you, 90% of all advertising is mediocre. Times are tough! You are surrounded by hundreds of retail businesses stuck with loads of inventory and service companies (dry cleaners, real estate companies, car washes, carpet cleaners, hotels, etc.) with lots of time, product, services, real estate and rooms to sell. Almost all the companies in your local phone book are looking for new ideas.

Best of all, you personally don't have to be a "creative genius" to build a successful in-home based ad agency! There's no shortage of artists and other creative people locally or on the internet eager to work for you. In fact, all the artists you need to make you look good and make you bundles of money are looking for you!

Great artists and other talented, creative people are notoriously lousy salesmen. They are always desperately looking for assignments and representation. I'll show you in 12 Easy Steps and case histories in "Advertising: The $100 Billon Misunderstanding" how to find and round up top creative people who not only will produce great ads for you, they will wait to get paid when you do.

There's no shortage of photographers, webmasters and printers to be at your beck and call. In fact, there are hundreds in your area alone. Here's your chance to get into a no-inventory, no-overhead business overnight.

To make your move, all you need is $19.95, a desire to be one up on the world, and this book. The 12 Easy Steps on how to get in the ad biz will clearly prove that the $100 billion dollar ad industry is neither as complicated nor as magical as some would have you think.
        
You can trust what you see and read in 12 Easy Steps. The author Stan Cotton does not consider himself rare. Thousands of independent people like him have done it before without going to college or ever working at an ad agency. 12 Easy Steps is living proof that there's plenty of "elbow room" out there, even if you use just half of the advice.
        
Stan Cotton is a man who has made a great living for over 35 years in the ad business. His business started on his kitchen table and grew from one ad for a local restaurant. His business became national in the U.S. with lots of clients including AT&T, Fontainebleau-Hilton, Communication Workers of America, Sells-Floto Division of Ringling Brothers and Barnum & Bailey, National Fitness Foundation, and international clients, McDonnell-Douglas, Rolls Royce Jet Engine Co, (London) and Iberia Airlines of Spain and more.

Book includes: Basics of Sound Principles and Ideas So Old That They Are New 12 Easy Steps Including: Positioning * Showmanship * PR. Premiums * Adversarial Advertising * Symbolism * Advice and How to Use It * Don't Underestimate the Consumer * Starter Kit: 154 pages Cover price: $19.95 Satisfaction guaranteed or your money back.

For more information, log onto www.pickcotton.com

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This article courtesy of http://www.body-advice.info/elbow.